A kit costs a fortune
Roughly 15,000–20,000 EGP per kit. Then they get lost, broken, stolen or flat, and you buy more.
Your place in line without the line
InTheLine replaces café buzzers with your customer's own phone. They scan, order, pay, wait anywhere, and it rings when the order is ready.
Try it here: we'll ring you in 30 seconds.
Say “ready” the smart way
InTheLine is the smart way for cafés to tell customers “your order is ready”, on the customer's own phone, with no app to download and no buzzers to hand out. The customer scans your QR, orders from your menu and pays by card or cash, then waits wherever they like. When the barista marks it ready, their phone rings until they reply. It's built for busy cafés and multi-branch chains across Egypt and the Arab region, in Arabic and English. Customers wait wherever they like, staff stop shouting numbers, and every order becomes a reason to come back. Want to see it at your counter?
Buzzers had a good run
Here's what they still cost you.
Twenty is never enough
Rush hour needs buzzer number 21. The queue builds up anyway.
“Is my order ready?”
A crowd at the counter, the same question on repeat, staff shouting numbers.
It never brings anyone back
A buzzer collects no contact, shows no offer and earns no second visit.
You can't see the wait
No idea of real waiting times, your busiest hours or who comes back.
Waiting feels longer
Staring at a blinking buzzer makes five minutes feel like fifteen.
What InTheLine gives you instead
Every order belongs to a customer, so the wait starts working for you.
See who's loyal, who's new and who's slipping away
Every paid order is tied to a customer, so you see your regulars, your first-timers and when each one last came in.
And you get an alert the moment a regular stops coming back.
Marketing that costs beans, not an influencer's feePremium
Real customers film their first sip, branded with your logo and @handle, and share it to their own stories. You approve every video, and the reward is a few beans.
A reason to come back, every visit
Beans for every paid order, the game, feedback and videos add up to a coupon or a free item. Unspent beans wait for the next visit.
Scan, order, wait, ring.
Four moments, from the first scan to “got it”.
- A few seconds: The customer scans your café's QR and joins with a phone number or email. “Welcome to the loyalty program” greets them, then your menu opens.
- Under a minute: They order and pay: by card with an optional tip, or cash confirmed with a one-time code. The moment payment succeeds, beans are added automatically.
- The whole wait: The paid order lands in your prep queue. They watch “Preparing” and play a quick game for more beans.
- The moment it's ready: Their phone rings until they tap “Got it”. After pickup, feedback earns them more beans.
Why online beats hardware
- Nothing to installOpen a link on any tablet you have. Live in a day.
- No hardwareNo buzzers to buy, charge, lose or replace.
- Works for every customerIt runs on the customer's own phone and data.
- Never runs outUnlimited orders in the rush, not 20 buzzers.
- Always up to dateNew features every month, automatically.
- You see everythingYour numbers on your phone, from anywhere, for each branch.
- Nothing lostA broken tablet loses nothing. Swap it and log in.
- Brings customers backCoupons and customer contacts keep them returning.
- Pay monthlyNo large payment up front. Stop anytime.
Try it on your phone
Scan to pick a live demo — Basic, Pro or Premium — and watch it on your phone.
Choose a demoPick your bundle
Priced per branch — tell us how many branches you have.
Basic
Never miss an order
- Your menu on the customer's phone, in your café's own brand: one scan of your QR, no app download
- Customer sign-up by phone number or email, verified, with consent; regulars are recognised
- Customers build, review and submit their own order
- Payment by card on the phone, or cash at the counter confirmed with a one-time code; nothing is prepared before it's paid
- Order board on any tablet: paid orders arrive by themselves, with daily numbers and Preparing / Ready / Seen columns
- Live order status and a full-screen “Ready” alert with sound
- Repeat reminders until the customer taps “Got it”; the board shows who has and hasn't seen their alert
- Arabic and English, day and night mode
- Push notifications when the phone is locked (Android, and iPhone added to Home Screen)Coming soon
- WhatsApp backup alert if the customer closed the pageComing soon
Pro
Turn waiting into returning customersRecommended
Everything in Basic, plus:
- “Catch the Beans” waiting game with a leaderboard and a daily bean cap
- Beans loyalty by phone number or email (no loyalty cards): beans for every paid order and the game, redeemed for a coupon or an item
- Feedback after pickup, rewarded with beans
- Owner dashboard: orders, average wait, busiest hours, coupons
- Waiting-screen content cards: offers, coming soon, your café's own messages
- Story-share reward: customers share your café on Instagram and get a rewardComing soon
- AI marketing assistant: captions in Egyptian Arabic and English, plus a weekly summaryComing soon
- All branches in one viewComing soon
- POS connection (no double typing)Coming soon
Premium
Your café's content engine
Everything in Pro, plus:
- Taste-test videos: after pickup, customers record their “first sip” (15–30 seconds, auto-branded with your logo and @handle) and earn beans; the manager approves before anything is used
- AI-made reels from approved customer videosComing soon
- Up-to-date AI analytics: order traffic, sales, new vs returning customers, customer behaviour and which marketing worksComing soon
Add-ons
- Optional tip at card checkout — paid straight into your café's own account
- Dedicated database for chains that want full control of their data
Founding café?
Start with 30 days of Pro free, no setup fee, plus free QR stands and a game skin in your colours. Limited places.
Everything it does
For the customer
Order, pay and wait on a phone they already hold.
- Scan your café's QROne scan with the camera opens your menu. No app.
- One identity, no cardA phone number or email, verified once, is their loyalty card.
- Order from the phoneThey build and review the order themselves.
- Pay their wayCard on the phone, or cash at the counter.
- Live statusPreparing, then Ready, the moment it happens.
- Ready alert and remindersThe phone rings and keeps reminding until they reply.
- Catch the BeansA quick game that makes the wait fly by.
- Beans and rewardsBeans for every paid order, the game and feedback. Redeem a coupon or an item.
- Arabic and EnglishEach customer reads it in their own language.
For the cashier and barista
Orders arrive paid. Nothing to type, no buzzers to chase.
- Orders arrive paidCard orders land in the prep queue with nothing to type.
- Cash in one stepConfirm the cash; the customer's one-time code records it.
- Daily numbersThey start again every business day.
- Who has seen itSee who has seen their ready alert and who hasn't.
- Redeem rewardsHonour a coupon or a free item; the system does the maths.
- 10-minute trainingTwo actions to learn: confirm cash, mark ready.
For the owner
Your café's numbers, wherever you are.
- Dashboard on your phoneYour café's numbers, from anywhere.
- Paid before it's madeNothing is prepared unpaid, and every cash sale has a record.
- Customer feedbackAsked right after pickup, while it's fresh.
- Up-to-date AI analyticsComing soonOrder traffic, sales, new vs returning customers, customer behaviour and which marketing works, so you grow sales and keep your regulars.
- Average wait, busiest hoursSee when the pressure builds, and where.
- Reward rules you controlBeans per order, reward threshold, the coupon or item, and expiry.
- Waiting-screen cardsEdit your offers and messages yourself.
- Multi-branchComing soonEvery branch in one view.
- ReportsDownload your numbers and see who returns.
Trust and privacy
Your customers' personal data is locked with your key. Not even InTheLine can read it.
- Locked with your keyNames, phones and videos are encrypted on your device first.
- Each café kept separateYour data never mixes with anyone else's.
- Daily backupsBacked up every day, automatically.
- Consent-based contactsCustomers agree before they join; contacts are collected only with consent.
- Egypt's data protection lawBuilt to comply with Law No. 151 of 2020.
- Anti-cheat rulesBeans only after payment, a daily cap on game beans, single-use coupons.
What InTheLine's servers see
- 0H820X 6X893H1M FXC 0WE5
- F9B7W73 QBABEY3H5B FXC ACHQ
- BHZK0 61Z8M3H49 FXC 86QX
- AH82F 01E73HQ1 FXC 6Z3Y
On the roadmap
Not available yet. We're building these next.
- iPhone lock-screen live statusOn the roadmap
- POS integrationsOn the roadmap
Let's get you live
Talk to the people who build it. Every request reaches the team directly.
The team behind InTheLine
Abdelrahman Elsofany
Founder & Creator · AI engineer
Finds where AI earns its place in a café, then builds it and takes it to market.
See portfolioJana Sabry
Co-founder · Data scientist & software engineer
Builds the machine learning and the full-stack product around it.
See portfolioRather talk right now?
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© 2026 InTheLine. Built by Abdelrahman Hossam Elsofany and Jana Mostafa Sabry. Privacy: we only use your details to answer you.